Here's booking holdings in Europe and China for the surfer in 2024

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Here's booking holdings in Europe and China for the surfer in 2023
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Here's booking holdings in Europe and China

Booking effects lost its entire stake in Chinese group Trip.com with a loss of 130 million bones in 2020. But Booking retains a substantial presence in China's outbound travel that it can leverage in 2023.

At various times during the pandemic, Booking effects has struggled due to the weak Euro and Chinese border closures, but is now expected to make progress due to favorable currency trends and the re-opening of travel in China. .

This could bring a bigger advantage for reserving in 2023 by fellowship at Airbnb and Expedia Group, self reserving has bigger businesses in Europe and overseas China than its two rivals, according to a BTIG research note on Tuesday.

The more favorable trend in exchange rates, with the slowdown in inflation in Europe, could help to mitigate unfavorable trends such as the 14 point fall in the exchange rate that Booking effects experienced during the third quarter, which completed September 30.

Bookings in Europe and the UK for Booking effects could increase by around 4 points this year compared to 1 to 2 points for Airbnb and Expedia, according to the note.


In addition, Booking effects, with its brands Booking.com and Agoda, saw a mid-single-digit percentage of its pre-pandemic room nights come from Chinese outbound travelers, per fellowship in the single-digits of its two rivals, and Booking could see an increase of 1 to 2 percentage points from China.

Together, we estimate that the two reflections (of booking effects) could add 5-6 points to 2023 booking growth per fellowship.. 2-3 points for Expedia and Airbnb, advertise structure BTIG.


China's reopening won't be instantaneous

Even though the Chinese groupTrip.com reported that bookings for flights departing from mainland China had increased by more than 250 on December 27, by fellowship on the eve, following the announcement of the government reopening, the agencies of passage know better than to expect that reopening day on January 8th. will immediately open the floodgates to Chinese tourists.

China's Ministry of Culture and Tourism reported that there were .71 million domestic crossings over the past New Year holiday - as opposed to the upcoming Lunar New Year on Jan. 1 - yielding .52 billion yuan (.84 billion bones) in sales, an increase of 4 per fellowship from the same period a year ago, according to Reuters. But those.84 billion bones were only 35 in 2019, before Covid-19 changed the world.


Domestic spine tourism – and Trip.com Group, among others – could be the short-term winner, as wary destinations aren't really rolling out the cream carpet for Chinese tourists given the spike in Covid-19 infections since the abandonment. zero Covid policy. Some countries, including the UK, Canada, Spain, Australia, India, the US and France, are reintroducing mandatory pre-flight Covid-19 testing for arrivals from China.

, like Japan and Italy, require testing on arrival while Morocco has announced an outright ban on travelers from China.

Airbnb may have benefited from a resurgence in domestic tourism in China, but it pulled out of China's domestic market in 2022.

An increase in inbound flights to China

Airlines are also taking a cautious approach, with aeronautical data provider Cirium noting that scheduled flights to China from January to March increased by just under 3 in the week of December 29 a fellowship from the previous week. .

And then there are the post-Covid issues plaguing the tourism industry like a shortage of human capital. Aviation, passenger and hospitality companies will also need to step up recruitment if there is indeed an increase in the number of Chinese tourists.

will have to be a little longer for travel agencies that hope to get Chinese tourists to make 155 million trips abroad and spend more than 130 billion bones abroad, as they did in 2023.

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